in between hot and cool

I do agree with the statement that "the format or logic of a medium is as important as its content and, in fact, determines what content will be broadcast through that channel" (Trenholm 291). If a message is only sent through the written word of newspapers, there is an entire demographic who will never know about the message. I guess it would depend on the intended recipient of the message. I agree with the book when it said that children expect things quick, to the point, and without the fluff. There is no patience in the up and coming voters of the next generation. They want just the "important" facts, and they want it at their fingertips yesterday.

 I don't truly understand his hot/cool theory, and how it pertains to TV.   I do agree that the "hard-edge" people usually don't last on the TV very long, unless they are extremely good news anchors and their following is the same personality type. Those who have the flair for the dramatic do well with talk shows and day-time-TV programming. There is a news channel in the Sacramento area who attempts to tell the news with a light and dramatic flair; however, personally I can't watch it very often for the fact that there is too much drama to get through to get the "real" news. I guess I fall in the between section of the hot and cool.